How Google Ad Grants work.
Google Ad Grants is a wonderful program that helps not-for-profit organisations reach their goals by giving them free Google ads credits. Eligible nonprofits can access up to $10,000 USD per month in in-kind advertising on Google Search to build awareness and fundraise through their website.
Ads for nonprofits
Why you need a Google Ad Grant specialist.
Google Ad Grant management requires a completely different approach than Google Ads management for e-commerce or local and service businesses. You need an experienced and specialised person who has an in-depth knowledge of Ad Grants requirements, features and tools to manage your ads and maximise opportunities.
How the Google Ad Grants help some of my not-for-profit clients.
Aussie Ark
Aussie Ark are on a mission to save Australia’s threatened wildlife. Through the Google Ad Grant, they are building awareness of their cause, driving sales through their online store and generating interest in their fundraising programs.
The Bridge Inc
With the help of the Google Ad Grant, The Bridge Inc are transforming the lives of people with a disability by connecting them to services and providing them with training and employment opportunities.
Neurological Foundation NZ
The Google Ad Grant has helped Neurological Foundation of NZ fund $4,800,509 towards neurological research in 2022.
Hare Krishna
Hare Krishna use the Google Ad Grant to build awareness of their food outlets, accommodation, wellness retreats and other services that raise funds that enables them to offer free food and yoga to the Melbourne community.
Packages & Pricing.
I work directly with not-for-profit clients and also offer white-labelling services for digital agencies
Not looking for ongoing management?
If you’d prefer to do it yourself, there are some other ways I can help.
Exceptional Google Ads Management.
Just a few reasons why some clients see value in the service I provide.
Proven specialist
I’ve held a Google Partner status since 2016, and continue deliver results for clients.
No lock-in contracts
You shouldn’t have to continue to pay for services you’re not satisfied with.
We’re a team
I work openly with you to ensure the Google Ads are delivering on your business goals.
Transparent results
Generating sales and enquiries is at the core of everything I do. My results are transparent and reported to clients each month.
“Gabrielle is a pleasure to deal with and I am grateful she is a member of the Tender Training College team. She works diligently to ensure my Google Ad campaigns are optimised and are performing to expectations. Highly recommended.”
Kate, Tender Training College
Online Australia-wide
“Gabrielle has been great to deal with, she has achieved great results with our SEO and Google Adwords while providing monthly reports which explain the progress very clearly. I would highly recommend Digital Hunter to any business.”
Luke, Hunter Solar Solutions
Newcastle & Lake Macquarie
Frequently Asked Questions.
It can be a fairly quick process when you know what you’re doing. You’ll need to get access to your Connecting Up account first which can take a couple of days if setting up a new account. Then Google needs to verify your eligibility and issue you with your account which takes about 24 hours. Then there is the setting up of the campaigns and the conversion tracking. Generally I give clients a timeframe of 1-2 weeks from start to go-live.
Absolutely! If managed effectively, you have the potential of capitalising on $10,000 USD per month in Google Search ad spend. Get found in the search engines by people searching for information related to your cause. You’ll have a good idea of return on ad spend through the enquiries and purchases generated. At the end of the day you’re only paying for Google Ad Grant management so the benefits enormously outweigh the costs.
As long as your organisation continues to meet the eligibility requirements and comply with the campaign expectations then you will continue to receive the benefits of the Google Ad Grants. There is no maximum benefit that can be received.
How long should I expect to see results?
Google Ad Grants campaigns can take some time to build momentum. However this is where the skills and experience of the campaign manager makes all the difference. For example, The Bridge Inc generated their first 4 conversions in the first week of running campaigns. With CVGT Employment, I grew the clicks by over 2000% within the first two months of managing the account. However, prior to me taking over, this particular account had only grown by 15% in clicks in the 12 months prior.
How Much Does Ad Grants Cost?
The advertising is granted in-kind by Google so the only costs you’ll have are for the expert management of your account.
There are three conditions that determine eligibility:
- Organisations must be currently registered with Connecting Up, TechSoup Global’s regional arm.
- Organisations must be: (1) deductible gift recipients (DGRs) endorsed by the Australian Taxation Office (ATO) or listed by name in the tax law; (2) charities registered with the Australian Charities and Nonprofits Commission (ACNC); or (3) income tax exempt not-for-profit organisations as defined by the ATO.
- Organisations must be located in Australia, Christmas Island, Cocos (Keeling) Islands, or Norfolk Island.
